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Setup Analytics

Implementing tracking on your marketing website or application is the foundational step in understanding user behavior. This setup is crucial as it enables further tracking functionalities such as form tracking and integrations with other platforms.

Tracking Methods​

Tracking can be implemented in two primary ways:

  • Client Side: This method involves injecting a script directly into your website. It is straightforward and suitable for most use cases, particularly if you are not heavily reliant on server-side operations.

  • Server Side (Advanced): This approach combines client-side tracking with the capability to send events directly from your server to our analytics backend. This method is more complex and generally requires a dedicated engineering team to implement. It is particularly beneficial for enhanced data security and reliability, as it minimizes exposure to client-side interruptions like ad blockers.

Setup​

If you are not implementing our script via GTM and your CMP (Consent Management Platform) is not compatible with Google Consent Mode v2, you must follow your CMP provider’s official documentation to implement Dreamdata. In short, it is your responsibility to ensure the script tracks users in compliance with your CMP’s rules. If you are a non-technical person and unsure how to integrate scripts with your CMP, we strongly recommend involving a developer — the process typically takes no more than 30–60 minutes.

To set up Dreamdata Analytics, use our intuitive wizard by navigating to Data Platform > Sources > Javascript v2.0 within the Dreamdata application. This guided process will help you easily configure page views, form tracking, and intent sources.

What Our Analytics Script Does:​

  • Page Views: Automatically tracks all page views on your website, providing insights into user navigation patterns.
  • Data Enrichment: If enabled, our script enriches your tracking data by integrating with various intent sources, enhancing the context of the data collected.
  • Form Submissions: When configured, our script can automatically identify and track form submissions, simplifying the process of capturing leads and conversions.